Telenor will offer two weeks of cost-free access to messaging on the app with no registration required during the campaign period.
VIBER, one of the world’s most popular mobile messaging apps, announced on Monday that the number of users in Myanmar has reached 18 million as of December this year.
In 2011, Viber had only three users in the country. The number of users increased to as many as 5 millions in July last year. According to its latest survey, Viber has 18 million users in December this year.
“The growing number of Viber users in the country is one of the reasons why I choose to use this application,” said the 25-year-old Nu Nu Yi, who works as an accountant at a local company. “I use it to contact my friends at home and abroad.”
Mr Carlo Velasco, the creative and public relations manager for Viber in Southeast Asia, said: “With the aim of recognising the rapidly-growing number of users, Viber,in collaboration with Norwegian telecommunications operator Telenor, plans to conduct a campaign entitled “We Love Myanmar” starting on the 68th Independence Day, which falls on 4 January next year.”
As part of the campaign, Telenor will offer two weeks of cost-free access to messaging on the app with no registration required. Its subscribers can also download Viber’snew sticker pack, featuring popular Myanmar expressions, without data charges during the period. Moreover, Viber, in cooperation with Red Dot, an online payment service provider,will allow their customers to use the Viber Out feature to call non-Viber users worldwide without the use of a credit card starting in the first week of February next year.
Owned by Japan’s Rakuten Group, one of the world’s leading internet service companies, Viber has 664 million registered users worldwide.