August 20, 2016

Carlsberg Group to discontinue phrase coined by famous composer

CARLSBERG announced yesterday it will discontinue the use of ‘too poh’ in the branding material for Tuborg beer in Myanmar following an announcement from a grandson of the well-known Myanmar composer Myoma Nyein that he will sue the Carlsberg Group for using the Myanmar phrase.
“We are taking immediate steps to implement the necessary modifications and will endeavour to have this completed before Thingyan. We appreciate the public’s patience while this ongoing,” said Carlsberg Group in its statement released yesterday.
The family of the late composer held a press conference in Mandalay this week to make the announcement. Myoma Nyein coined the phrase ‘too poh’ to represent Myanmar’s traditional Thingyan Festival. The composer’s grandson U Myo Zaw Oo said his family will settle the issue in court.
The family refused to allow the company to use the phrase ‘too poh’ throughout four rounds of negotiations between the two sides before the company distributed the product to the market, he added.
The Denmark-based Carlsberg Group operates in Myanmar through a joint venture with its local partner Myanmar Golden Star. It officially opened its factory in Bago last year where it brews Tuborg beer and its flagship brand Carlsberg beer.—Kay Khaing


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